Ready to transform the brand and drive it forward, Jane got in touch to create a new brand identity, feeling that she had out grown the existing one as it didn't really represent the brand anymore. After working through the strategy and understanding Jane's goals to work with more stockists and wedding supply communities, I created an identity that felt feminine, elegant, natural and romantic. The brand's main brand archetype is the "Lover" brand, and I really wanted the brand identity to bring together the themes of gifting as a love language and marking sentimental moments with special pieces.