Lumi is a subscription based dental care brand. Aimed at Gen Z, the brand hopes to provide a new outlook on dental care and a convenient way to stay on top of your daily routine.

This is a passion project, based on a brief by Laura Evan's as part of her packaging design course. In this project I wanted to create a bold, modern and fun brand identity that stands out against commodity toothpaste brands found in supermarkets. Creating a minimalistic but bold packaging concept to contrast against the busy commodity products in order to appeal to a younger, savvier Gen Z customer was key. The Shopify website uses a grid based theme for a simple and modern ecommerce site to support.