"A sustainable sleepwear brand that promotes getting the most comfortable, undisturbed sleep." The brief (by Wildflower Design Co.) was to design a brand that was organic, calm and contemporary. My main goal was to create a visual identity which felt organic and relaxed, but also something that would stand out in the market, in a more modern and contemporary way, steering away from generic neutral palettes. This project includes a visual identity, social graphics, print design (mailer / point of sale cards), and a theme based Shopify website.

I wanted to explore how to present an organic and sustainable brand, in a contemporary and modern way. Creating an identity that steered away from the typical organic brand look, which can often feel dated and boring. The outcome is a brand identity which feels fresh and modern but still relaxed and inviting. Focusing on soft tones which contrast with the vibrant and refreshing lemon yellow, imagery showing premium quality fabrics, and feminine typography, Sömn one of my favourite projects to date.