Branding + Shopify Web Design

Métier by Tomfoolery

Métier by Tomfoolery is a demi fine jewellery brand designed by Laura Kay, the director of the renowned London jewellery gallery, Tomfoolery. Launched in 2015, the team felt it was time to update their Shopify website that they had outgrown over the years, as the brand went from stride to stride.

Before

Pain Points

Shopping routes felt unclear, with the Design Your Own products confusing to piece together

A large product catalogue that felt a bit unorganised and hard to find styles

Branding was inconsistent across touch points

The team felt restricted by the previous theme, with limited options for layouts that didn't work well with their content

With such a large product catalogue, its was difficult and unsustainable to have all product available at all times

After

The Solutions

Shopping routes felt unclear, with the Design Your Own products confusing to piece together

A large product catalogue that felt a bit unorganised and hard to find styles

Branding was inconsistent across touch points

The team felt restricted by the previous theme, with limited options for layouts that didn't work well with their content

With such a large product catalogue, its was difficult and unsustainable to have all product available at all times

Kind words

“Working with Ele Studio was great from the get-go. Eilidh made it so easy to digest and listened to everything that we wanted to achieve. Really helpful, clear, efficient and the how-to videos are really helpful!”

Visit the Métier by Tomfoolery website
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